InsideCRM had a nice update on our latest Summer release (new features) that identified a lot of the key reasons it's picked up quite a bit of steam ... signing the way you want ...
"The new version allows users to sign – as in, draw their names on a screen in the same way they’d take a pen to paper – as well as digitally ink contracts. 'These are truly written signatures, only you can have them work on a BlackBerry or an iPhone.' The Palm Pre is also part of the mobile mix.
Contracts can also be signed and managed through Zoho and Salesforce.com, and through Google Apps, Google Docs and Adobe Acrobat. The new version also includes a new pdf.-to-html engine. “There’s a lot of value to .pdf forms, but they aren’t really meant to accept signatures,” Lemkin says. “We essentially rebuilt Acrobat to enable .pdfs to be approved and signed in html.”
EchoSign allows subscriptions to start earlier, to close customers who might otherwise be anxious about completing contracts, and feeds data about unsigned contracts to sales reps, who can then proactively work on the final step in the sales process.
EchoSign has had a good year, says Lemkin – sales increased by 30 percent from April to May, continuing a trend for the company, and many of the company’s new customers came about “virally” after they signed a document electronically. “Our goal is to acquire 70 percent of our customers virally,” Lemkin says.
Why is Echosign doing well? They’re one of an assortment of CRM “peripherals” that are doing well in the recession by providing very fast return on investment for relatively little expense. “It absolutely makes sense that there’s an acceleration of interest in tools that are instantly ROI-positive,” Lemkin says. The trick is making sure that the prospective users understand the value of the technology in question.
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