A good friend of EchoSign often takes the position that many of the users of web-based electronic signatures are very tech-focused, relatively early adopters.
There's some truth to that - we're proud to count tech leaders like Facebook, Iron Mountain, Citrix, Dell, SAP, HP and others as our customers.
But the bulk of our customers are just seemingly ordinary businesses that one way or another, do business over the Internet. This recent case study from Atlantic Realty caught our eye and represents perhaps the most typical EchoSign customer.
Atlantic Realty has been doing business for over 25 years, renting out vacation homes and doing business with good old pen, paper, paper ads, and the telephone:
"There’s a lot of paperwork associated with the vacation rentals. “We
send out about 20 contracts per property,” says Nancy Beasley, Property
Manager. “During our reservation high season, from January to June, we
probably send close to 1000 documents per month.” During the balance of
the year, Atlantic Realty sends out approximately 500 documents per
month to home owners and guests."
They learned about EchoSign from a trusted advisor, and decided to take the plunge.
"“EchoSign was very easy to implement”, says Nancy. “We had one training
session ... and we were ready to go. Our agents still tell me how
easy it is to use EchoSign.” Now, Atlantic Realty is sending out 99% of
their documents for electronic signature and only 1% for fax signature.
“Most of our customers are very comfortable with electronic signatures.
However, EchoSign’s fax capability is great for those [1%] that want to sign
the ‘traditional’ way.”
So what's changed for a 25 year old property rental business like Atlantic Realty? Well the properties haven't. Most of the vacation homes in Kitty Hawk, NC are likely the same ones that were there three decades ago. The principals are the same.
But what has changed is how they get their customers. From the internet. So what would have seemed odd just 5 years ago -- closing their customers over the internet -- now becomes natural.
We love Facebook. But most of the business world is a lot closer to Atlantic Realty. And they'll continue to accelerate the rate at which they use the internet to acquire, engage, track -- and close -- their customers. And that's what we're all about.
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