Across the pond, we're known as "BT eSignature". British Telecom, or BT, one of the world's largest communications companies, provides a BT-customized version of EchoSign to its 4,000,000 customers (and other users) in the U.K. and Europe.
They've recently updated their pages with not only a snazzy new look-and-feel, but some great testimonials from R.J. Hutcheon Solicitors (a UK law firm), Rawnet (a UK communications agency) ... and BT itself, which processes over 20,000 contracts a month on EchoSign.
We're also a key part of their Broadband & Internet application suite.
This has been a terrific partnership for us with BT and our joint customers and it's great to see the joint offering continue to evolve and improve.
We just saw that Digitalbucket implemented a very nice EchoSign integration. Digitalbucket is a SaaS on-line digital content collaboration platform launched in 2007.
There are a number of ways to integrate EchoSign into your application. One option, as implemented by Digitalbucket, Zoho, Box.net and other web leaders is to securely request EchoSign credentials (i.e., EchoSign account information) to send, sign, track and store documents. This has the advantage of not requiring the integrating application to provision or manage or, in the case of paid accounts, bill end users. In just a few hours, your application can integrate electronic and fax-based signatures and full workflow and routing around signed contracts.
For our Salesforce.com partners and customers, another option is to integrate with our Salesforce.com custom object and "push" the contract into their object for signature. Again, no account provisioning, billing or tracking is required and there is no cost.
We'll also look at single sign-on and similar integrations (such as the EchoSign integration with WebEx Connect or HR Block Rocketlawyer) in another post.
Seth Godin's blog had a short piece entitled "Solving a Different Problem" that really resonated with us.
His piece noted that when the telephone came along, it had a challenge. Telegraph technology was well established and held four distinct advantages: "It was universal, inexpensive, asynchronous and it left a paper trail."
"If the telephone guys had set out to
make something that did what the telegraph does, but better, they
probably would have failed. Instead, they solved a different problem,
in such an overwhelmingly useful way that they eliminated the feature
set of the competition."
While we've talked about how the transition from written to e-signatures is like the transition from analog to digital photography, on further reflection, the transition from the telegraph to telephone is an even better metaphor (if a less recent one).
Let's see the similarities between Fax and Telegraph:
universal: yes (more or less) for both fax and telegraph
inexpensive: yes for both
asynchornous: yes (your fax # just sits patiently waiting for a fax)
paper trail: yes
That would sure seem to stack the deck against e-signatures. So why then is EchoSign up 250% in January? Why do 97% of our customers tell us they'll never go back?
Because electronic signatures solve a slightly different program in an overwhelmingly useful way ...
We're extremely pleased to have been selected for a second year in a row to present at Pacific Crest Securities' Annual On-Demand Conference.
This is a true "who's who" event in the SaaS world, an insiders' event where the top leaders in SaaS convene. Marc Benioff, CEO of Salesforce.com, will kick off the event.
We'll be speaking on "Running a SaaS Business in Difficult
Economic Times", the topic du jour, on a panel hosted by Treb Ryan, CEO of OpSource Inc, together with Jim McGreever, CFO of Netsuite, Perry Wallack, CFO of Cornerstone OnDemand, and Christopher Cabrera, CEO of Xactly.
On that note, a small aside that EchoSign sales were up 250% in January. Thank you to those of you who came onboard in these challenging times -- we really appreciate your business and will strive to keep and earn it.