We were very pleased to be profiled in RBC Capital Markets' second annual "Insights and Best Practices at Leading On Demand (SaaS) Providers".
The report is an in-depth and thoughtful one on the drivers in the SaaS market in the wake of Salesforce pushing through $1 billion in annual revenue and the recent IPO successes of NetSuite and EchoSign customer Successfactors, among others.
One statistic we found particularly interesting was a longitudinal survery about the barriers to SaaS adoption. In quarterly surverys over the past 12 months, the number of RBC contacts and customers who have "No Major Concern" re: SaaS has grown dramatically -- from 26% to 44%. That's a pretty rapid change in the market.
This is 100% consistent with what we are seeing across our customer base. There are fewer and fewer reasons to say "no" to web services that are cheaper, simpler, more flexible and far easier to use and adopt than traditional software solutions.
We thank EchoSign SaaS customers such as Salesforce.com, Successfactors, Taleo, LinkedIn, Bluewolf, Facebook, VerticalResponse, Intacct, Eloqua, and so many others for blazing the path to highly secure, best-of-breed SaaS and web applications.
We're proud to be part of the leaders profiled by RBC.
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