CRM Magazine and DestinationCRM recently did a terrific presentation centered around EchoSign customer Preferred Offices entitled "The Top 5 Ways to Make it Easy for Your Customers to Do Business With You." Featured is Denis Pombriant, the leading CRM analyst (you can usually find a quote from him on Salesforce.com's homepage); David Myron, editor of CRM Magazine; Christy Cooper, head of sales for Preferred Offices; and Jason Lemkin, CEO of EchoSign.
The stories from Christy that start around 7:20 are just terrific. With EchoSign, Preferred Offices brought their average signing time down to just 20 minutes. Their customers love it. And her boss, who is always on the road, can countersign right on her Blackberry. "Our CEO is EchoSign's biggest fan!"
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