This is really an exciting event. EchoSign has been chosen as the Office 2.0 leader to join a heavy-hitting panel on Office 2.0 and the SMB Market on February 13 at SAP Labs.
Please come see us if you can:
MODERATOR:
Mitchell Kertzman - Partner, Hummer Winblad
PANELISTS:
Jason Lemkin - CEO, EchoSign
Cliff Reeves - General
Manager, Microsoft
Jason Wolf - SVP, Small Business Solutions, SAP
Zach
Nelson - CEO, NetSuite
Sponsored by: Microsoft | SAP | France Telecom | Keynote Systems
February 13, 2007 | 6:30pm - 8:30pm | SAP Labs | Menlo Park, CA
The FACT: Change is undeniably afoot in the business
software space
The CATALYST: Start-ups with a value
proposition for small-to-medium businesses
The SITUATION:
The SMB has been an elusive market for many years because the economics of
finding and servicing business with few people and financial resources has not
been worth the pay off. However, as web-based computing has exploded – the sands
of shifted – in favor of the nimble start-up.
The
OPPORTUNITY: Nowhere is the opportunity for a thriving revenue model is
it more apparent than the emerging “Office 2.0” space where software and
services are available for a fee. It’s like turning on a switch – and presto –
you’ve got a database, a website, secure storage – all for a monthly fee.
.............
Update: Summary of the event here on UTR blog; and some analysis from Microsoft here.

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